LinkedIn isn’t just an excuse to procrastinate under the guise of professionalism; it holds in its belly the kinds of business development treasures you may be missing out on. The fact is most people don’t get past the newsfeed and even more people simply wait for a connection to come their way before interacting with an ill-considered message.
Here are two ways you can make LinkedIn more lucrative:
- More Organisation, Less Chaos
On the surface, like all social media platforms, LinkedIn can appear to be a hodgepodge, melting pot of activity. Where do you begin? What do you look for and who do you speak to? For most sales people you will have a software system in your office which organises all of the company’s leads and contacts. LinkedIn should be considered in the same breath only with this platform you get access to far more information like behaviour, personality and mutual connections.
You should download all of your connections into an Excel spreadsheet so you can organise, categorise and strategise based on their locations, positions and industries.
- Go to LinkedIn and click ‘My Network’ at the top of the page
- Click ‘See All’ on the left, under ‘Your Connections’
- Click ‘Manage synced and imported contacts’ on the right
- Click ‘Export Contacts’ at the bottom right of the page
- Publish Articles
You should write articles about your industry in order to project yourself as a leader of that field. If written properly and in an engaging way, you’ll attract relevant connections and increase your credibility as a sales person. Publish articles are a great of demonstrating what you know and teaching others, sharing your knowledge will position you as a person of influence within your space. This is all on the basis that you have the articles written eloquently and regularly.