The aim of the sales pitch is simple: make a good first impression and peak the prospects interest. Sales professionals spend a great deal of time perfecting their sales pitch to make it impactful, memorable, and laser-focused.
But, buried within those carefully crafted pitches are usually one or two sour phrases that could spoil everything. Here are three common ones to watch out for:
- “This is the perfect product for you.”
It is good to believe in and have passion for your product. Unless you have built a long-term relationship with the prospect, however, this phrase is not accurate. You do not yet know their specific pain points, objectives, or needs.
At this point, it is okay to indicate the reasons your offering would be a good solution, but saying that it is “perfect” is overstating the case.
- “This offer will not last forever.”
This phrase is fresh from the days of high-pressure, always-be-closing- sales tactics. It has no place in the modern sales pitch. Today’s consumer works on their own timeline and has an innate disliking for pushy sales people.
If a prospect is not ready to buy, the use of this phrase will only serve to ensure they never buy from you. Don’t scare buyers away by forcing them to make a commitment. Instead, work on highlighting the value of your product and why they might need to start using it as soon as possible.
- “Who would be the best person for me to talk to?”
Whether your prospect is a company or a household, this phrase screams “cold call.” Asking this question sends a massive signal that says you have not taken the time to research your prospect; you have just reached out blindly.
On the other hand, calling and asking for a specific person by name, title or responsibility demonstrates that you have done your homework. You stand a greater chance of having your pitch heard if your call does not sound like a “cold” one.
Take your sales strategy to the next level. Call Xcel Sales now on 0118 402 1440 to learn more. Or, send a message to – INFO@XCELSALES.CO.UK