Contrary to your conception, the tips in this article are somewhat ‘traditional’ because even in this modern age of ours we can look back in order to move forward. In a business environment where millennial types are scrambling for the new app, the latest piece of technical wizardry and a cloud-based conquest to take back to their CEO; there is real merit in remembering what worked in the past. After all, humans are still humans.
Close the Gap:
Here’s some irony to start off with. Even though technology has made the world smaller, there is strong evidence that we have grown further apart from each other in a sentimental context. The same can be said of the company-consumer relationship. You can utilise technology to strengthen relations between you and your market, simply by being present within your community. There are groups on social media you can spearhead, events in real life you can host and lists of leads you can reach out to directly without attempting a sale. Be a companion first and a company second.
Do What You Said You Would Do:
It seems simple but life can be so maniacal that we forget to do the basics properly. Delivering on your promises, on time and the way you said you would; actually goes a long way. Over promising and under delivering is the pet peeve for most people and frankly, it has become the norm; go against the grain by saying what you’ll do and doing what you said. When so much scrutiny goes into figuring out competitive advantage, you might find you’ll win more business by simply sticking by your side of the bargain and complete the task as agreed.
Speak With Clarity:
Is there anything more feather-ruffling than having to wrestle with somebody’s riddles when all you want is a clear understanding? Lacking fluff and unnecessary stuff is one part of clarity; the second part is going an extra step. This is about letting your audience know what’s going on in the office and really being transparent. You can build unprecedented amounts of trust this way. Trust is the number one element of an easy sale, if you can pre-mix that into your marketing strategy by just letting outsiders peek inside, it will cause a sharp rise in conversions. This is another example of why your sales team and marketing team must be totally in sync.