5 clever sales tools that don’t cost the earth.

Finding the right tools to support your sales activity can be time-consuming, particularly as there are thousands available. Many opt for well-known products such HubSpot and SalesForce, but if you’re looking to breathe some new life into your processes, here are five apps that might change the way you do things. SalesWings If you frequently […]

Finding the right tools to support your sales activity can be time-consuming, particularly as there are thousands available. Many opt for well-known products such HubSpot and SalesForce, but if you’re looking to breathe some new life into your processes, here are five apps that might change the way you do things.

SalesWings

If you frequently send emails to prospects, you’ll be familiar with open rates and click through rates. But tracking what happens beyond the initial click is often overlooked.

SalesWings analyses every visit an individual makes to your site and scores the level of interest that each person has in your product or service. Essentially, it identifies which prospects are sales-ready in real time.

Main Features

  • Identifies hot prospects with no admin required
  • Notifies you when old leads become active again
  • SalesForce and Pipedrive integration

Free trial: 30 days
Basic monthly price: $19 per user
More information: saleswingsapp.com

If No Reply

Do you ever find yourself scrolling through endless forms when all you need to do is send a few highly targeted emails? If so, then you might want to take a look at If No Reply – a Gmail extension that solves a common problem with the simplest of solutions.

As the name suggests, it lets you create a series of emails that are triggered if the recipient doesn’t reply to the last. The advantage is twofold, firstly you don’t need to set reminders to check whether you’ve received a reply and secondly, you can create templates to save time.

Main Features

  • Send a series of follow-up emails directly in Gmail
  • Create templates
  • Personalise each email as much as you need to

Free trial: Free forever (up to 20 contacts)
Basic monthly price: $13 for 1 user
More information: ifnoreply.com

HeadReach

There are plenty of tools already widely available which help you to locate contact information when prospecting, but HeadReach is a little different. Not only is it one of the most cost effective, but the team also promise to manually find an email address for you if it’s not in the system (for medium and large plans).

The simple interface feels kind of like LinkedIn, but with the search you always wanted.

Main Features

  • Contact information updated daily
  • 80% success rate
  • Finds current and previous job positions

Free trial: 10 free leads
Basic monthly price: $19 for 1 use
More information: headreach.com

Salesmachine

If you’re responsible for a web-based product, you’ll always be looking for new ways to up-sell, cross-sell and retain a growing list of customers. The most effective way to do this is to personalise each communication as much as possible, as every individual has their own specific set of circumstances.

Salesmachine helps you to fully understand your customer lists and prioritise who to contact first. The really clever part is the built-in personal assistant that creates a “health score” for each customer allowing you to filter accordingly. It’s nice and simple to use too.

Main Features

  • Alerts to keep you informed of when to take action
  • Automated messaging based on activity
  • 3rd party app integration

Free trial: Free forever (limited features)
Basic monthly price: $60 per user
More information: salesmachine.io

Bonjoro

With 70% of B2B marketers citing video as the most effective content marketing tool to gain new leads**, it’s surprising that they’ve not been used more often in sales.

The team at Bonjoro developed a simple mobile app which lets you send a short clip to a prospect during any part of the sales process. You can even integrate it with certain CRMs, such as Salesforce, and it’ll alert you when it’s time to create a new clip based on customer activity. Maybe give it a try for a particular segment, or even to send a short personalised thank you.

Main features

  • Assign to team members
  • Social sharing
  • Performance reporting

Free trial: Free forever (Bonjoro branded)
Basic monthly price: $15 per user
More information: bonjoro.com

Do let us know if you’ve discovered any interesting apps of your own!

* The Sales Management Association
** Vidyard

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