Artificial Intelligence – Friend or Foe for Sales People?

Sales and marketing experts across the world are now taking advantage of artificial intelligence more than ever. Machine learning technology can use data from phone calls and meetings to provide your superstars with stratified information which they can analyse to close the deal faster. Sound complicated? Jargon aside, this is simply using technology to help […]

Sales and marketing experts across the world are now taking advantage of artificial intelligence more than ever. Machine learning technology can use data from phone calls and meetings to provide your superstars with stratified information which they can analyse to close the deal faster.

Sound complicated? Jargon aside, this is simply using technology to help you understand your customer better. Believe it or not, a computer’s main job is to compute and it can analyse a gargantuan amount of information and raw data; far more than the mere human mind. Things have advanced drastically in the last decade because artificial intelligence is now capable of mimicking human functions such as learning and problem-solving, empowering humans to buy and sell with more efficiency.

You can actively increase your inbound sales by deploying AI. The software will bring you information about customer behaviour, allowing you to adapt your approach in a personalised way which will increase conversions. You can also use chatbots to make things quicker for your customers who need assistance in finding a particular product or answering a bugging question without having to trawl through a dated FAQ’s page.

From an outbound perspective, artificial intelligence can inform sales people which leads are likely to close by ranking them using predictive analytics and data mining. The technology can scour the web and social media to evaluate the likelihood of your leads being interested in buying; helping the sales person become more efficient in closing deals. Analysing sales data one by one is the traditional way of doing things and it is simply not scalable. Bringing business development into the future means seeing AI as a friend and not a foe; it will help your average sales person perform like a top tier whizz kid deal closer, it will educate your team on what works and what doesn’t work with a particular lead, client or field.

Your sales force already knows there is a tonne of information available to them but it is overwhelming to try to harness that single-handedly. Using AI is like using highly-trained bloodhounds to sniff out narcotics – it saves time, it’s friendly and it brings back results. Don’t let go of leads because you don’t know how to process the information, make technology a part of the process hand-in-hand with the human behind the desk in order to give customers what they want, faster.

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