Lead generation is time-consuming, challenging, and often quite expensive. But, it is the lifeblood of business. If you want to have a successful and profitable company, you need a constant supply of fresh leads.
Fortunately, there are hundreds of ways to increase lead flow. What’s more, not all of them will drain your company’s resources. Here are just a few of the ways you can start generating leads without blowing your budget or your mind.
Go All in with Social Media
The benefits of social media for business are numerous and well documented. You can develop brand awareness, generate buzz, and interact with your customers, amongst other things. But increasingly, social media is being used as a tool for lead generation, and, as it turns out, it is highly effective for that.
The more active you are on social media, the more people you can reach with your marketing message. Your activities can have a “snowball” effect, where one lead enjoys interacting with your brand and brings in ten more leads from their network into the fold.
When used correctly, sites like LinkedIn, Facebook, and Twitter are cost-effective ways to generate a steady flow of leads for your business. For B2B marketers, 44% have generated leads through LinkedIn, 39% have find success through Facebook, and 30% on Twitter.
Build a Blog Following
Having a blog is a standard requirement for most businesses these days. It is one of the most effective lead generating tools at your disposal. A company blog is your opportunity to capture the undivided attention of an audience while maintaining full control over what is said.
The key to successful lead generation through a blog is to offer real value consistently. Don’t make it all about you. Help readers find solutions to their problems and they will be inclined to follow your brand.
Once you have gained their attention with valuable content, be sure to establish a link between your business and the reader so you can begin building a relationship. You can do that by asking them to sign up for your newsletter or some other suitably tempting offer.
Create Viral Videos
Video content is in high demand today. With consumer’s attention spans seemingly dwindling, marketers are finding that video is the perfect solution. It is the ideal format for people wanting to consume content conveniently on the move. If you manage to create a video that goes viral, your brand gets propelled squarely into the limelight.
But, here’s the thing: You can’t actually create virility. All you can do is put all the pieces together and see how people react. That means creating a video that relates to your audience, using the right distribution channels, and encouraging everyone to share.
Creating a video doesn’t have to be expensive either! A brilliant video shot for free on an iPhone stands just as much chance of going viral as a high-budget campaign ad. Spend some time developing a great idea that engages your audience and promotes your business.
Develop Strong Branding
A strong brand will make a huge difference to your lead generation efforts. People are attracted to companies that have a consistently strong and clear message. That means not being everything to everyone. Develop a brand that targets a specific market segment and before long you will see an increase in leads and conversion rates.
For further details on how Xcel Sales can assist, please contact us on 0118 402 1440.