How To Improve Morale In A Sales Team

We live in a society shrouded by instant gratification which breeds anxiety and impatience; these creep into the mindset of most employees of most companies. While it can be a part of a person’s natural character, there are things which a team leader can do to safeguard the sanity as well as the success of […]

We live in a society shrouded by instant gratification which breeds anxiety and impatience; these creep into the mindset of most employees of most companies. While it can be a part of a person’s natural character, there are things which a team leader can do to safeguard the sanity as well as the success of their squadron of sales people.

Here are two of them:

One-to-One

While training may be more efficient in a group environment and morning briefings or meetings might be more easily conducted en masse; there is serious merit to sometimes operating in the opposite way. Taking time out to empathise with an employee on an individual, private basis gives a manager a chance to really understand what they are thinking, what their personal goals are and to gauge their level of happiness in this role.

World class companies have world class leaders who go above and beyond their minimum requirements as managers of people. It’s more than KPI’s and monthly targets, it boils down to basic fundamental humanism; treating your protégés with the dignity and mentoring they deserve. You do this so that they can develop inside the office and outside. As a result of earning their trust and respect as somebody who truly cares, you’ll find that your sales team pushes harder to reach the aims you set no matter how ambitious they are.

Outside The Office         

Making an effort to spend time with your staff outside of the office is a great way to establish a genuine rapport between the master and the apprentice. Whether it’s 10 minutes waiting for a train or a few hours at the nearest watering hole, demonstrating your ability to be a friend as well as a boss is another great method to bridging the gap and closing the boundaries which the corporate world insists on creating.

You may spend hours of training teaching the dogma that ‘people buy people’ but forgetting that your people need to buy into you too. The best captains in the world have a complete commitment from their crew, and you can have this too if you’re willing to invest the time and the energy to do so.

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