Your campaign
journey with Xcel.

Our goal is that Xcel is your
permanent lead generation partner.

We are passionate about delivering the industry's best customer experience. As such, you should expect to always have access to your campaign progress and results. Each campaign has its own unique dashboard which continually shows you the status of the key performance indicators agreed at the start of the engagement. Just log in when you want to see the level of activity and results.

More than that, each campaign has an appointed 'Client Liaison Manager', whose job is to involve themselves in all details of your campaign. Everything from the initial Kick-off meeting, where your precise requirements are captured, through to data acquisition, message development, agent training and a regular call to discuss campaign progress.

In addition, we run a continuous client satisfaction survey to benchmark ourselves and discover how we can deliver a better level of service.

Opportunity qualification

That handshake between 'Sales' and 'Marketing'. It’s critical. No-one has the time for anything other than complete clarity. As an extension of your Sales and Marketing teams, we drive that clarity during our campaign on-boarding process. It means that campaign outcomes are well articulated and agreed. Whilst we may agree some flexibility, there is no scope for ambiguity.

Specifically, we will need to document the campaign metrics across the following:

  • Has it been approved/in process of being approved or is the prospect willing to create a budget within the target area.

  • What is the compelling event/need driving the decision within the prospect's organisation

  • Does the proposed solution appear to fit all or some of the business needs

  • Has the prospect validated the project with decision maker or are they an influencer.

  • Does the prospect intend to purchase within an agreed timeframe

  • Has the prospect agreed to accept direct communication, such as a meeting, telephone call or e mail.

LET’S TALK
AND GET RESULTS

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0118 402 1440

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8 Elmwood, Chineham Park, Basingstoke, RG24 8WG
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