Most sales organisations are facing relentless pressure these days. An ailing economy, shrinking margins, and ever increasing competition make the burden of driving revenue almost unbearable. Nevertheless, there are products to shift and quotas to be met.
Market behaviours are changing, and technology continues to disrupt sectors. But there are still a few tried and tested strategies that will help to boost your sales success.
Sell to Your Perfect Customer
You can save a lot of time and effort if you sell your product solely to people who are interested. That is an obvious concept, but one ignored by far too many sales organisations. Some still take the approach of the more “cold calls”, the better. Where, in fact, fewer calls might yield greater results.
Take the time to identify who is most likely to buy your product. Create an avatar of your ideal customer: what is their age; are they male or female; do they have children. The deeper the level of knowledge you have of the customers you want to serve, the better you can serve them in reality, and the easier it will be to sell your product.
Have a Clear Sales Message
With a clearly identified customer in mind, you can craft a sales message that truly resonates. It is important to be specific. Make it clear to your prospects exactly what your product will do for them. They don’t want to wade through a mountain of jargon to get to the benefits of the product.
Pick out the key benefits of your product and give your prospects the information clearly and upfront.
Become a Problem Solver
The sales function is not just about selling products anymore; it is also about solving customer problems. At least, that is the approach your sales team should take when talking to prospects. They need to identify the kind of problems that a potential customer has and then figure out the best way that your product can solve those problems.
Sometimes the problems are not obvious, or the customer has difficulty communicating the issue. Good sales people should be able to extract the pain points and solve them immediately. If there are no pain points, the customer will not buy the product.
Leverage Content and Social Media Marketing
These days, there are numerous ways to get your sales message and product in front of people. What’s more, many of the available tools are free. Social media platforms such as Facebook and Twitter have become critical tools in the quest to drive more sales.
Through content marketing, you can access more leads and open up more channels from which to sell your product.
Focus on Relationship-Building
Stopping the customer churn is one of the most important things you can do for your business. It is easier to sell to existing customers than it is to find new customers for your product. If treated well, modern consumers can be fiercely loyal to a brand.
Focus on building strong relationships with your current customers by adding value to their lives long after the first sale. With their trust and loyalty, you can develop customers for life – a sure-fire way to boost sales.
For further details on how Xcel can boost your Sales Success Contact us on 0118 402 1440