LinkedIn is the platform for sales professionals. By now, most people are aware of that. If you don’t have a profile on this social media platform, or worst still, if you have a poorly configured profile, you could be missing out on some serious opportunities.
One of the great things about having a well optimised LinkedIn profile is that you can present your best self to potential prospects and customers even while your sleeping. Turning your profile into a 24/7 sales magnet requires a little work, though.
The space above and slightly behind your profile headline and picture is prime real estate. It is a large prominent section (LinkedIn allows images up 4000×4000 pixels) and is one of the first things visitors to your profile sees.
That is an opportunity to capture your prospects attention and instantly clue them in as to what you’re do as a Company. You can use this area to highlight your experience, give contact information, and promote business offerings. Use tools like Canva or Pixlr to create a standout, high-quality background image.
Another area where you should aim to stand out is the headline section. If left untouched, LinkedIn will use an auto-generated headline based on information in your work history. You job title alone, however, does not provide a compelling reason for prospects to dive deeper into your profile – there is nothing to differentiate you from countless others with the same title.
Use that valuable real estate to make a compelling statement about what you offer your prospects. You could, for example, combine your job title with a mission statement.
If your background image and headline have done their job visitors will head to the summary section to learn more about you and what you offer. Here you can go into more detail about your sales history, the value you can provide to prospects, and why they should consider connecting with you.
Be sure to include your contact information as well as a call to action so that people know what the next step is after reading your profile.
An important, yet often overlooked, aspect of the LinkedIn profile is the URL. The default URL contains random letters and numbers and looks something like this – http://www.linkedin.com/pub/YourFirstname-YourLastName/1/a59/374.
Fortunately, you can edit the default URL and make it something more memorable and easy to find. Pick a vanity URL that is your name (or a memorable variation). It takes just a few minutes to edit, and you will end with something like – http://www.linkedin.com/in/FirstNameLastname.
One final important thing to note throughout your LinkedIn profile is the use of keywords. As well as being found by prospects within the platform, your profile can also show up in search engines, meaning the potential to be found by even more prospects.
Use keywords that people are likely to search for to find the products and services you offer. Sprinkle the keywords throughout your profile (including the headline and summary areas) to maximize optimisation and make it easier to be found on LinkedIn and in the search engines.
Need help to leverage LinkedIn to drive more sales? We have the solution. Get in touch with now to find out more – contact Xcel Sales on 0118 402 1440