Mailchimp is an email marketing behemoth. 15 million customers use the service worldwide and it generates around $400 million annually. Over 500 staff work at its Atlanta-based offices and it recently achieved 7th place on the prestigious Forbes Cloud 100 list.
But the market is awash with options and every day another competitor arrives on the scene. Here are seven email marketing alternatives for those seeking a life less chimpy.
Reduce design time
It’s time-consuming to continually hunt down new content for regular email newsletters. With Dijest, you connect it to your social media accounts and it does the legwork for you. Based on the stories in your feed, it creates ‘content cards’ that can be dragged and dropped as you please.
To save further time, all of your images are automatically cropped too. It uses artificial intelligence to focus on the right parts, so it won’t randomly chop off heads or leave blank spaces.
If you’re working with a relatively small database of fewer than 2,000 subscribers, then Mailchimp is free forever. But if your contact list runs into hundreds of thousands, you’ll save some cash with Mailblast. Put into context, for 250’000 subscribers, Mailchimp costs around £1000 more per month. The range of features are comparable and the interface looks remarkably similar.
Streak is Chrome extension that turns GMail into a serious CRM. It’s not the prettiest, but it gets the job done using a tool you’re probably already familiar with. It’s designed around a simple sales pipeline that lets you concentrate on closing deals without all the fuss.
Email responses are tracked and various graphs help you to interpret key data.
Make automation easier
SendX offers useful automation features, without undue complexity. It lets you build simple rules which are based around an ‘if this happens, then that should happen’ type system. For example, you could create a rule that tags someone as a ‘potential lead’ when they open a specific type of email. This could then trigger an automatic follow-up two days later. It basically takes Mailchimp’s clever automation and makes it easier to grasp (for less money).
If you’re looking to remove subscription fees altogether, you can self-host your own email marketing platform with Mailtrain. So potentially you could send a million emails every week for free. The features include list management, segmentation, click stats, template editors and rules-based automation.
Use AI to boost open rates
SendPulse increases the level of personalisation in your campaigns by using machine learning technology to automatically segment your lists. As a result, you’ll see an improvement in your open rates as more people are receiving information that’s relevant to them. Trying to create this level of tailoring manually can be extremely challenging.
Communicate intelligently with new customers
Intercom is worth considering if your business offers any kind of web or mobile platform that customers can access directly. It’s not a Mailchimp replacement, but it enables you to send personalised messages to individual users based on their online activity.
For example, you could send a series of four emails over the course of a fortnight to anyone that has interacted with a particular feature. Or you could send an initial email to everyone and then tailor the rest accordingly.
To improve the quality of your lead generation, contact us today on 0118 402 1440.