LinkedIn is 277% more effective for lead generation than Facebook and Twitter. That surprising statistic comes courtesy of a HubSpot study conducted on more than 5,000 B2B and B2C companies. The information is surprising because when most people think of social media marketing, LinkedIn is not generally high on the list of priorities.
As a platform for networking and recruitment, LinkedIn is well established. If, however, you are not also using LinkedIn to connect with prospects and customers you could be missing out. As a tool for generating leads, stimulating sales, and building a strong professional brand, few others compare to LinkedIn.
Here are a few tips to help you take advantage of the amazing marketing potential of this platform.
Create a Company Page
One of the most important steps in leveraging LinkedIn is creating a company page. Creating a page is a common feature with most social media channels, and the concept is no different here. With a LinkedIn business page, you can establish industry expertise and help members learn more about your business.
Your company page is an outlet for promoting your products and services as well as a tool to drive traffic to your website. A well-managed business page on LinkedIn will give your company credibility. Visitors that come to your website site as a result of being enticed by your page will be more likely to convert to a customer.
In fact, users are 50 percent more likely to buy from a company they interact with on LinkedIn.
Publish Company Updates
LinkedIn reports that more than 3 million companies have created pages. But, only 57 percent are making use of those pages. That is both disappointing and encouraging.
It is unfortunate to see that so many businesses have taken the trouble to create a page and then not make use of it. But at the same time, this means greater opportunity for you to stand out and take maximum advantage.
You can do that by publishing regular, relevant, and useful content. That process will help to increase the amount of people that follow your page, broaden your brand reach to the wider LinkedIn network, and ultimately help convert more prospects into customers.
Open Up for Discussion
Another key feature of LinkedIn is Groups. Here you can find specific prospects with an interest in the industry where you operate. That means you don’t have to spend much effort qualifying leads; they have already declared their interest by becoming part of a particular group.
You can find groups relating to your industry by either using LinkedIn’s search feature or selecting from suggested groups. Alternatively, you can create a new group.
As with your company page, it pays to be active in groups. Interacting with other members, sharing helpful content, and networking with other professionals will help you develop a strong brand presence on one of the world’s largest professional networks.
Ready to integrate LinkedIn into your business marketing plan?
Xcel Sales is one of the UK’s leading sales and lead generation agency. Our specialist LinkedIn lead division team can help you get the most of your social media marketing campaign.
For further details, please contact us on 0118 402 1440.